If you’re thinking about selling a business — or putting in an offer to buy one — the first question is always the same: what’s it actually worth?
That’s where our VAC Tool (Valuation Analysis Calculator) comes in. It’s a fast, common-sense framework to figure out whether a business is realistically priced and whether it’s worth pursuing further. It doesn’t replace a full valuation, but it gives you a reliable sanity check within 30 minutes.
Let’s walk through how it works — and how we’ve used it to help owners add seven figures to their exit.
What Is the VAC Tool?
The VAC lets us:
- Analyze what a business is likely worth today
- Identify areas to grow, improve efficiency, and reduce risk
- Estimate how much enterprise value we can create with some focused improvements
It gives us a clear picture: Is the owner’s asking price grounded in reality? And if not, what would it take to make the business worth that much?
The Core Drivers of Value
A business’s value boils down to three things:
- Size (Revenue & EBITDA)
- Efficiency (Profit Margins)
- Risk (How secure and sustainable the operation is)
In simple terms:
Value = Size × Efficiency × Multiple (Risk-Adjusted)
We start by plugging in basic financials — revenue, EBITDA, current structure. Then we layer on industry-specific valuation multiples and assess risks like lease terms, management depth, legal issues, and more.
Example: A $15M Company with $1.26M in EBITDA
Let’s say we’re looking at a Canadian business doing $15 million in revenue and $1.265 million in EBITDA.
Right now, it’s worth about $4.427 million using a typical industry multiple.
But here’s where the tool shines — we can explore what happens when we pull a few value levers:
1. Grow the Business by 20%
- EBITDA increases to $1.518M
- Value increases by ~$885K
2. Improve Efficiency by 5%
- EBITDA margin goes from 8.4% to 13.4%
- Value increases by ~$2.6M
3. Improve the Risk Profile
- Increase the multiple from 3.5× to 4.9×
- Value increases by ~$1.77M
Combining all three? You could double or even triple the company’s value before you sell.
Real-World Impact: $1M+ in Additional Sale Value
We recently worked with a business owner who thought his company was worth $6 million. Our tool showed it was closer to $5.2M today — but also outlined a path to grow and improve the company over the next 12–24 months.
By implementing:
- A stronger management team
- Better systems (like cloud-based ERP)
- Cleaner financials and legal footing
- Smarter marketing and sales strategies
We mapped out a path to $15 million.
His response?
“You get me $15 million, I’m out.”
Perfect. Now we’ve got a roadmap.
But Can I Retire?
We also built a Wealth Gap Calculator into our tool.
This helps owners answer:
“Do I have enough to retire?”
It factors in:
- Current earnings from the business
- Outside income (rentals, dividends, etc.)
- Desired retirement income
- Investment returns
- Debt and taxes
We show exactly how much you’d need from the business sale to close the gap — and whether you can get there by selling now or by working together to boost the company’s value first.
Wrapping Up
The VAC is a fast, plain-English way to assess what your business is worth today — and how to dramatically increase that number over the next 1–2 years.
If you’re a business owner wondering what your company is really worth — or you’re planning to sell and want to maximize your payday — this is where you start.
Ready to Find Out What Your Business is Worth?
Click the button below to access the VAC tool or book a free consultation.
Get Your Free Business Valuation
We’ll walk you through the numbers and show you how to turn your exit into the best deal of your life.

Raphael is the founder of Zatara Transaction Advisors, where he helps business owners buy, sell, and value companies with confidence. With years of experience in M&A and a passion for entrepreneurship, he brings clarity and strategic insight to every deal. His data-driven approach and practical advice have made him a trusted guide for owners navigating complex transitions.
